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Fredo
Martin moved to the Central Valley in early 2000, after having worked
for almost 15 years in the Bay Area for various software and hardware
vendors. After graduating from UC Santa Cruz, he moved to San Francisco
where he worked for 5 years for the Computer Security Institute.
As Director of Business Development for ActivCard, he cultivated
his mix of technical and marketing background and eventually took
on product management roles for vendors such as Axent Technologies,
Novell and other high tech vendors. In 2001, he founded Workingarts
Marketing, a company focused on designing, orchestrating
and delivering tailored, comprehensive state-of-the-art marketing
services for its customers. Beside his marketing work for Cocola
Broadcasting Companies, Fredo is also our lead information technology
consultant and corporate webmaster.
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